Getting more out of longer lives
I have over twelve years experience in the 50 plus market. My specialist interests in this area include developing opportunities from key life events in mid to later life, such as employment transitions, caring for parents and cross-generational selling.
I adopt positive approaches and solutions to 50+ consumers and workers and am committed to stamping out stereotyping and ageing in today's society.
Examples of my consulting projects in this area include:
|Over 50s club||Research, analysis, concept development||Assistance company|
|Future of brands||Market research and strategic review||Home shopping company|
|Adult care market||Research, analysis, communication development||Telecom|
|Retirement time planning||Research, analysis, recommendations||Publication|