Judith Cork Consulting

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50+ Focus
Getting more out of longer lives

I have over twelve years experience in the 50 plus market. My specialist interests in this area include developing opportunities from key life events in mid to later life, such as employment transitions, caring for parents and cross-generational selling.

I adopt positive approaches and solutions to 50+ consumers and workers and am committed to stamping out stereotyping and ageing in today's society.

Examples of my consulting projects in this area include:

Over 50s club	Research, analysis, concept development	Assistance company
Future of brands	Market research and strategic review	Home shopping company
Adult care market	Research, analysis, communication development	Telecom
Retirement time planning	Research, analysis, recommendations	Publication

2013 The Year to Adapt to an Ageing Workforce?

There are now 21.9m people over the age of 50 in the UK with 14.5m in the key 50-69 age group for employment (without the fallback of the default retirement age). With 4 generations operating in the workplace, maximising the talent, experience, skills and knowledge of all workers, regardless of age, will become increasingly important in improving organisational performance. Key questions employers may find useful to ask when leading and managing an age-mixed workforce are:

Does your company recognise the importance of people's knowledge, skills and relationships as an asset and a major source of competitive advantage in today's information economy?

Do your employees of all ages have access to learning and development and flexible work options? 

Do you have a knowledge transfer system in place to capture the tacit knowledge and corporate memory of your older workers?

Are your managers equipped to engage all members of their multi-aged teams for improved performance?

Do your business leaders understand the commercial opportunities presented by the ageing population?

My consultancy is focused on the issues of age diversity through age-linking programmes and workshops designed to improve performance from all ages in the workplace. I can help speed-up internal understanding about the older consumer.

For help in exploring strategies for a multi-generational workforce including inter-generational mentoring and retirement planning workshops please contact me for an initial discussion.