Judith Cork Consulting

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50+ Focus
Getting more out of longer lives

You can benefit from the consultancy's ten years of experience in the 50 plus market and the specialist interest in the opportunities from key life events in mid to later life, such as employment transitions, caring for parents and cross-generational selling.

The consultancy adopts positive approaches and solutions to 50+ consumers and workers and is committed to stamping out stereotyping and ageing in today's society.

Examples of consulting projects in this area include:

Over 50s club	Research, analysis, concept development	Assistance company
Future of brands	Market research and strategic review	Home shopping company
Adult care market	Research, analysis, communication development	Telecom
Retirement time planning	Research, analysis, recommendations	Publication

2010 and the 50+....

This is an important year for older workers as the review of the default retirement age, currently 65, is being brought forward from 2011. Research from the CIPD's Employee Outlook Survey conducted last year showed that 71% of workers over 55 plan to work past retirement. There are currently 5.14m older workers (aged 55-70) and this is set to rise to 7.16m in 2020. It is therefore good news that Iain Duncan Smith, as Minister for Work and Pensions,has said in his first speech that "the idea of someone being fired just because they turned 65 is nonsense".

The Equality Bill is also working its way through parliament and is focused on removing age discrimination in the provision of goods and services.