Business ethics consulting
Building trust and boosting value for your business
I undertake business ethics consulting, strategic marketing development, marketing planning and research and analysis for clients.
You may think that business ethics and marketing are an oxymoron but marketing sits well within the area of business ethics because of its focus on customers, arguably the key stakeholder group. It tends to have the highest visibility and attract the most controversy because of the direct effect of advertising, sales promotion, pricing, market research, and PR practices on consumers.
And getting it wrong can cost money! The big power provider SSE was fined a whopping £10.5m by Ofgem because of "numerous breaches of its obligations relating to telephone, in-store and doorstep selling activities."Pricing which is opaque and difficult to understand clearly did not work for SSE.
Examples of consulting projects, in addition to the "50+ Focus" projects, include:
|Savings market||Strategic analysis||Credit card|
|Accountancy market||Marketing planning||SME (university)|
|Building Society sector||NEDs attitude to risk research||University|
|Local authority||Professionals' attitudes to breast feeding||Research company|