Judith Cork Consulting

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Consulting
Knowing where you're going and how to get there

Judith Cork Consulting undertakes strategic marketing development, marketing planning and research and analysis for clients.This will often involve desk research and qualitative primary research.

Examples in this area, in addition to the "50+ Focus" projects, include:

Savings market	Strategic analysis	Credit card
Accountancy market	Marketing planning	SME (university)
Building Society sector	NEDs attitude to risk research	University
Local authority	Professionals' attitudes to breast feeding	Research company

Developing Customer Understanding

Developing customer understanding is a vital part of any marketing activity. This free checklist is available for download here to test how much you fully understand your customers.

Click here to download. .

What is strategy? 

At its most basic level strategy involves three simple stages, deciding:

• where you are now
• where you want to be
• how you get there.

The essence of strategy is about making decisions from a range of options.

Marketing strategy is a similar process involving decisions about which group of customers to target and the development of clear and motivating customer propositions.

Organisations find that an external consultant with a professional, experienced,objective and supportive approach can often be of real value in getting to the heart of the problem faster by helping to structure  thinking, explore and develop new ideas and options and apply objective assessment to get the best results.

Why not contact Judith for an exploratory conversation?