Judith Cork Consulting

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Support & Learning
Key ways to create employee engagement to improve business performance

On-going learning and development is one of the key ways to cement employee engagement and improve business performance. Having engaged employees, motivated to go that extra mile for their organisation, is one of the benefits that a commitment to business ethics can bring. CIPD research shows that when employers deliver on their promises they reinforce employees' sense of fairness and trust in their organisation. This can lead to performance improvement, higher employee retention levels and lower recruitment costs with improved job satisfaction.

I am an experienced facilitator who designs,develops and runs in-house sessions to meet client needs. Examples of workshops developed and facilitated include:

Marketing to the over 50s workshop	Workshop design and facilitation	Insurance company
Retirement time planning workshop	Workshop design and facilitation	Law Society
Age regulations workshops	Workshop design and facilitation	National Assembly for Wales
Age Positive Leadership	Train the trainer handbook,workshop development and facilitation.	Engineering company

As an associate consultant for the Employers Network on Equality and Inclusion (ENEI) I ran age regulation workshops for members and presented at events. Clients included: Cooperative Financial Services, Cleveland Fire and Rescue, Cummins, DBM, GSK, Rolls Royce and West Midlands Police.

I have taught at undergraduate and post-graduate levels on the following modules: Foundations of Marketing,Strategic Marketing, Marketing Research, Corporate Governance and Business Ethics at Bradford School of Management and the University of Huddersfield.

Business Ethics Coaching

In today's pressurised world, commitment to stakeholders and stewardship is often compromised by financial and other business priorities which are more readily understood.

It is within this fast-paced world that I believe corporate leaders benefit from taking time-out to question "business as usual", to get thinking straight and to consider different perspectives so that they can move towards achieving the greatest number of possible beneficial outcomes for their organisation and stakeholders i.e. coaching in business ethics.

If you want a quick approach to business ethics, a basic guide, focused on two personal questions can help set you in the right direction, particularly if you're a marketer..

Would my family and friends be proud of what I'm doing? Which basically summarises the whole area of transparency i.e. "do I mind others knowing what decisions I've made?"

Would I sell this product or service to my mum or dad? Which summarises the whole area of fair treatment in relation to customers as key stakeholders.

While these questions are an over-simplification of the issues involved they do help to give perspective on the actual outcomes of the decisions i.e. who will benefit and who will be harmed if I do this?

My services, as an external, independent and experienced business practitioner with a focus on business ethics and marketing can be of real value in decision making and creating trust in your organisation.

Contact me to find out more about in-house and Skype coaching.